Search Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers. Search engine marketing is the process of listing your site on the major search engines on the web and attempting to achieve a rank in the top for your primary keywords and keyword phrases. Successful search engine optimization helps a site gain top positioning for relevant words and phrases.

Internet search engine marketing (SEM) is simply the use of search engines to bring potential customers to your web site.

Even though they are intricately related, search engine marketing encompasses four different skills:

* Search engine optimization
* Directory submission and link development
* Managing pay-for-placement search engine campaigns
* Managing trusted feed and other paid inclusion programs

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